---
title: displayName
framework: advancedcommerceapi
role: symbol
role_heading: Type
path: advancedcommerceapi/displayname
---

# displayName

A string with a product name that you can localize and is suitable for display to customers.

## Declaration

```data
string displayName
```

## Mentioned in

Creating SKUs for your In-App Purchases

## Discussion

Discussion You provide a display name for every SKU you offer in your app. For subscriptions, provide clear, distinguishable subscription options. Use short, self-explanatory names that differentiate subscription options from one another. You can provide localized display names, based on the customer’s storefront. For more information on storefronts, see Storefront. For more information and best practices on providing names and other data the system displays to customers, see Creating SKUs for your In-App Purchases.

## See Also

### Data types

- [currency](advancedcommerceapi/currency.md)
- [description](advancedcommerceapi/description.md)
- [dependentSKU](advancedcommerceapi/dependentsku.md)
- [effective](advancedcommerceapi/effective.md)
- [period](advancedcommerceapi/period.md)
- [price](advancedcommerceapi/price.md)
- [proratedPrice](advancedcommerceapi/proratedprice.md)
- [retainBillingCycle](advancedcommerceapi/retainbillingcycle.md)
- [refundAmount](advancedcommerceapi/refundamount.md)
- [refundReason](advancedcommerceapi/refundreason.md)
- [refundRiskingPreference](advancedcommerceapi/refundriskingpreference.md)
- [SKU](advancedcommerceapi/sku.md)
- [storefront](advancedcommerceapi/storefront.md)
- [taxCode](advancedcommerceapi/taxcode.md)
- [targetProductId](advancedcommerceapi/targetproductid.md)