App Store Purchases
Analyze total revenue generated by your apps on the App Store.
Overview
The App Store Purchases Report includes App Store paid app and in-app purchase data. Using the data in this report, you can measure your total revenue generated on the App Store, attribute sales to download sources and page types, and measure how many paying users you have for each individual row. Paying user counts are not summable across rows, because the same user can exist in multiple rows.
Territories: Worldwide
Platforms: iOS, iPadOS, macOS, tvOS, visionOS
Availability:
Daily: Every day
Weekly: Every Friday for the previous week (Monday to Sunday).
Monthly: On the fifth day of the following month.
Completeness: Within two days. Weekly and monthly reports are complete by default.
History: On request, data is available beginning from January 1, 2024.
Privacy: Data is available in two reports: standard and detailed. Standard reports include fields not easily related to uniquely identifiable user data. Detailed reports include all fields and also include additional privacy measures for the data, to help protect uniquely identifiable information for individuals. Download the standard report unless you need to analyze the unique fields in the detailed report. To learn more, see Protecting user privacy in report data.
The Analytics Reports framework delivers new portions of report content as instances. Each instance can contain one or more batches of data, to accommodate late-arriving events, or in rare cases, data corrections. To learn more, see Data Completeness and Corrections.
Report Fields
Report Field | Description | Data Type | Standard Report | Detailed Report |
|---|---|---|---|---|
Date | Date on which the event occurred. For weekly and monthly instances, this column represents the first day of the week and month, respectively. |
| ✔ | ✔ |
App Name | The name of the app provided by you during app setup in App Store Connect. |
| ✔ | ✔ |
App Apple Identifier | Your app’s Apple ID. |
| ✔ | ✔ |
Purchase Type | The type of purchase made by the user on the App Store. |
| ✔ | ✔ |
Content Name | The name of the content being purchased. For paid apps, the field will populate the name of app as set in App Store. For in-app purchases, the field will populate the name of the SKU as set in App Store Connect. |
| ✔ | ✔ |
Content Apple Identifier | Your content’s Apple ID. |
| ✔ | ✔ |
Payment Method | The payment type used to charge the customer. |
| ✔ | ✔ |
Device | The device on which the purchase occurred. |
| ✔ | ✔ |
Platform Version | The OS version of the device on which the purchase occurred. |
| ✔ | ✔ |
Source Type | The source from where the user discovered the app. |
| ✔ | ✔ |
Source Info | The app or web referrer that led the user to purchase your content. |
| ✔ | |
Campaign | The Campaign Token of the campaign created in App Analytics. Column available starting November 19, 2024. |
| ✔ | |
Page Type | The page type from where the app was downloaded. |
| ✔ | ✔ |
Page Title | The name of the product page or in-app event page that led the user to download the app. |
| ✔ | |
App Download Date | The date on which the app was downloaded onto the device. This field is only populated if the download occurred in the previous 30 days, otherwise it is null. |
| ✔ | ✔ |
Pre-Order | Indicates whether the purchase originated from someone who pre-ordered the app. |
| ✔ | ✔ |
Territory | The App Store country or region in which the purchase occurred. |
| ✔ | ✔ |
Purchases | Aggregated count of purchases made. Negative value indicates refunds. If purchases count is 0 and proceeds, and sales are negative, it indicates partial refunds. |
| ✔ | ✔ |
Proceeds in USD | The estimated proceeds in USD from purchases of your app and in-app purchases. This is the Customer Price minus applicable taxes and Apple’s commission, per Schedule 2 of the Paid Apps Agreement. |
| ✔ | ✔ |
Sales in USD | The estimated sales in USD from purchases of your app and in-app purchases. |
| ✔ | ✔ |
Paying Users | The number of unique users who paid for your app or in-app purchases. This metric is not summable across rows. |
| ✔ | ✔ |
Glossary
Dimension | Value | Definition |
|---|---|---|
Purchase Type | App purchase | Purchases of your app from the App Store. Free aps are not included. |
Purchase Type | In-app purchases | Purchases of extra content, features, or services within your app using Apple’s in-app purchase system. |
Source Type | App Store search | Purchases from users who discovered your app within search results on the App Store. Includes users who discovered your app from Search Ads results. Doesn’t include users who discovered your app through the Suggested section of the search landing page. |
Source Type | App Store browse | Purchases from users who discovered your app while browsing the App Store (for example, in the Today, Games, or Apps sections). |
Source Type | App referrer | Purchases from users who discovered your app from within another app. |
Source Type | Web referrer | Purchases from users who discovered your app from a website in Safari. |
Source Type | App Clip | Purchases from users who discovered your app from an App Clip. |
Source Type | Unavailable | The source from which the user discovered your app is unavailable. |
Source Type | Institutional purchase | Purchases from users who downloaded your app from Web or Web. |
Source Type | In-store purchase | Your in-app purchase was viewed directly in the App Store and and purchased by the customer. |
Page Type | Product page | Purchases from users who downloaded your app from a product page. |
Page Type | In-app event | Purchases from users who downloaded your app from an in-app event page. |
Page Type | Store sheet | Purchases from users who downloaded your app from a Skstoreproductviewcontroller in the App Store. |
Page Type | No page | Purchases from users who downloaded your app app from a list view on the App Store. |