---
title: App Store Retention Messaging
framework: analytics-reports
role: article
role_heading: Article
path: analytics-reports/app-store-retention-messaging
---

# App Store Retention Messaging

Analyze how users interact with retention messages during the subscription cancellation flow.

## Overview

Overview The Retention Messaging report shows how users respond to retention messages displayed during the subscription cancellation flow. Use it to understand how often retention messages are seen, what actions users take — like redeeming an offer, switching plans, choosing to cancel, or continue their subscription — and which message types are most effective at keeping subscribers. The report captures every page view and user interaction, with breakdowns by subscription tier, message type, device, territory, and platform version, so you can optimize your retention strategy and reduce churn. Territories: Worldwide Platforms: iOS, iPadOS, visionOS Availability: Daily: Every day. Completeness: Within 3 days. History: On request, data is available beginning from April 20, 2026. Privacy: No privacy measures are applied as the report does not include fields related to uniquely identifiable user data. The Analytics Reports framework delivers new portions of report content as instances. Each instance can contain one or more batches of data, to accommodate late-arriving events, or in rare cases, data corrections.  To learn more, see Data Completeness and Corrections. Report Fields  |  |   |  |   |  |   |  |   |  |   |  |   |  |   |  |   |  |   |  |   |  |   |  |   |  |   |  |   |  |   |  |   |  |  Glossary  |  |   |  |   |  |   |  |   |  |   |  |   |  |   |  |   |  |   |  |   |  |   |  |   |  |

## See Also

### App Store Engagement

- [App Store Discovery and Engagement](analytics-reports/app-store-discovery-and-engagement.md)
- [App Store Web Preview](analytics-reports/app-store-web-preview.md)