Contents

AdDisplayStatus

Rolled-up delivery state for an ad, combining advertiser settings and system conditions into a single user-facing label.

Declaration

string AdDisplayStatus

Possible Values

RUNNING

The ad is actively delivering.

PAUSED

The advertiser paused the ad.

ON_HOLD

A system or account condition stops delivery.

LIMITED

The ad is serving but at reduced capacity.

PROCESSING

The system is processing the ad after a recent creation or update.

DELETED

The advertiser soft-deleted the ad.

AD_GROUP_ON_HOLD

Delivery stops because the parent ad group is on hold.

CAMPAIGN_ON_HOLD

Delivery stops because the parent campaign is on hold.

Discussion

The AdDisplayStatus is a read-only derived field on Ad that summarizes the effective delivery state of the ad. It accounts for the ad’s own AdStatus, parent ad group status, and parent campaign status. When displaying ad health in a UI, use this field.

See Also