---
title: AppsCampaignMetrics
framework: Apple Ads Platform API
role: symbol
role_heading: Object
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/appscampaignmetrics
---

# AppsCampaignMetrics

Campaign-level metrics for apps, inheriting all properties from AppsMetrics.

## Declaration

```data
object AppsCampaignMetrics
```

## Properties

date: Report date in YYYY-MM-DD format. localSpend: Total spend in the reporting period. See Money. impressions: Total ad impressions. taps: Total ad taps. ttr: Tap-through rate (taps divided by impressions). cpt: Average cost per tap. See Money. cpm: Average cost per thousand impressions. See Money. tapInstalls: Number of installs attributed to taps. tapInstallCPI: Average cost per tap-attributed install. See Money. totalNewDownloads: Total new downloads (first-time installs) across all attribution types. totalRedownloads: Total redownloads (installs of an app the user previously had installed, verified by the App Store) across all attribution types. viewInstalls: Number of installs attributed to view-through (impression-based) attribution. totalInstalls: Total installs combining tap and view attribution. tapNewDownloads: New downloads attributed to taps. tapRedownloads: Redownloads attributed to taps. viewNewDownloads: New downloads attributed to view-through impressions. viewRedownloads: Redownloads attributed to view-through impressions. totalAvgCPI: Average cost per install across all attribution types. See Money. totalInstallRate: Total install rate (total installs divided by taps). tapInstallRate: Tap install rate (tap installs divided by taps). tapPreOrdersPlaced: Pre-orders placed attributed to taps. viewPreOrdersPlaced: Pre-orders placed attributed to view-through impressions. totalPreOrdersPlaced: Total pre-orders placed across all attribution types.

## Discussion

Discussion The AppsCampaignMetrics extends AppsMetrics with no additional fields. It’s the metrics object embedded in apps campaign report rows.

## See Also

- [AppsReportingRequest](apple-ads-platform-api/appsreportingrequest.md)
- [AppsReportingCampaign](apple-ads-platform-api/appsreportingcampaign.md)
- [AppsReportingAdGroup](apple-ads-platform-api/appsreportingadgroup.md)
- [AppsReportingAd](apple-ads-platform-api/appsreportingad.md)
- [AppsReportingCreative](apple-ads-platform-api/appsreportingcreative.md)
- [AppsCampaignReportResponse](apple-ads-platform-api/appscampaignreportresponse.md)
- [AppsCampaignReportRow](apple-ads-platform-api/appscampaignreportrow.md)
- [AppsCampaignReportSummary](apple-ads-platform-api/appscampaignreportsummary.md)
- [AppsCampaignResultContainer](apple-ads-platform-api/appscampaignresultcontainer.md)
- [AppsAdGroupReportResponse](apple-ads-platform-api/appsadgroupreportresponse.md)
- [AppsAdGroupReportRow](apple-ads-platform-api/appsadgroupreportrow.md)
- [AppsAdGroupReportSummary](apple-ads-platform-api/appsadgroupreportsummary.md)
- [AppsAdGroupResultContainer](apple-ads-platform-api/appsadgroupresultcontainer.md)
- [AppsAdReportResponse](apple-ads-platform-api/appsadreportresponse.md)
- [AppsAdReportRow](apple-ads-platform-api/appsadreportrow.md)