---
title: AppsReportingCreative.CreativeType
framework: Apple Ads Platform API
role: symbol
role_heading: Type
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/appsreportingcreative/creativetype-data.typealias
---

# AppsReportingCreative.CreativeType

The visual format and placement context of the creative at report time.

## Declaration

```data
string AppsReportingCreative.CreativeType
```

## Possible Values

CUSTOM_PRODUCT_PAGE: An App Store creative using a Custom Product Page. DEFAULT_PRODUCT_PAGE: An App Store creative using the app’s Default Product Page.

## Discussion

Discussion The creativeType field in reporting context mirrors the creation-time creativeType field on the creative, reflecting the format the creative used during the report’s date range. The creativeType field shares its enum with the Apple Maps (Brands) reporting equivalent, but apps ad reports only ever return CUSTOM_PRODUCT_PAGE or DEFAULT_PRODUCT_PAGE.