---
title: BidStrategy.BidStrategyGoal
framework: Apple Ads Platform API
role: symbol
role_heading: Type
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/bidstrategy/bidstrategygoal-data.typealias
---

# BidStrategy.BidStrategyGoal

Optimization objective a bid strategy targets during Apple Ads auction competition.

## Declaration

```data
string BidStrategy.BidStrategyGoal
```

## Possible Values

IMPRESSION: The strategy optimizes for maximum ad impressions. Applies to impression-based pricing models such as MANUAL_CPM. INSTALL: The strategy optimizes for app installs. The system bids more aggressively for queries likely to result in a new install. TAP: The strategy optimizes for taps on the ad. Applies to tap-based pricing models such as MANUAL_CPT.

## Discussion

Discussion The goal must match the ad group’s pricing model, since IMPRESSION and TAP goals apply only under MANUAL_CPM and MANUAL_CPT respectively. Example {   "bidStrategyType": "MANUAL_CPT",   "bidStrategyGoal": "TAP" }