Contents

BidStrategy.BidStrategyGoal

Optimization objective a bid strategy targets during Apple Ads auction competition.

Declaration

string BidStrategy.BidStrategyGoal

Possible Values

IMPRESSION: The strategy optimizes for maximum ad impressions. Applies to impression-based pricing models such as MANUAL_CPM.
INSTALL: The strategy optimizes for app installs. The system bids more aggressively for queries likely to result in a new install.
TAP: The strategy optimizes for taps on the ad. Applies to tap-based pricing models such as MANUAL_CPT.

Discussion

The goal must match the ad group’s pricing model, since IMPRESSION and TAP goals apply only under MANUAL_CPM and MANUAL_CPT respectively.

Example

{
  "bidStrategyType": "MANUAL_CPT",
  "bidStrategyGoal": "TAP"
}