BidStrategy.BidStrategyType

Auction participation approach controlling how an ad group or campaign sets and adjusts bids.

Declaration

string BidStrategy.BidStrategyType

Possible Values

MANUAL_CPT: Manual cost-per-tap strategy. You set the maximum amount you are willing to pay for each tap on your ad.
MANUAL_CPM: Manual cost-per-thousand-impressions strategy. You set a fixed bid for every 1,000 ad impressions served.
MAX_CONVERSIONS: Automated strategy that maximizes the total number of conversions within the available budget, using Search Match to identify optimal search queries.
MAX_ENGAGEMENTS: Automated bidding strategy that automatically sets bids to maximize taps on your place card using cost-per-tap (CPT) billing.

Discussion

The MANUAL_CPT and MANUAL_CPM values are manual bidding strategies with a fixed bid. The MAX_CONVERSIONS and MAX_ENGAGEMENTS values are automated strategies that adjust bids to maximize conversions or engagements.