BidStrategyCreate.BidStrategyGoal
Optimization objective a bid strategy targets during Apple Ads auction competition.
Declaration
string BidStrategyCreate.BidStrategyGoalPossible Values
IMPRESSIONThe strategy optimizes for maximum ad impressions. Applies to impression-based pricing models such as
MANUAL_CPM.INSTALLThe strategy optimizes for app installs. The system bids more aggressively for queries likely to result in a new install.
TAPThe strategy optimizes for taps on the ad. Applies to tap-based pricing models such as
MANUAL_CPT.
Discussion
Set this alongside bidStrategyType when creating a bid strategy, matching IMPRESSION or TAP goals to the corresponding MANUAL_CPM or MANUAL_CPT type.
Example
{
"bidStrategyType": "MANUAL_CPT",
"bidStrategyGoal": "TAP"
}