---
title: BidStrategyGoal
framework: Apple Ads Platform API
role: symbol
role_heading: Type
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/bidstrategygoal
---

# BidStrategyGoal

Optimization objective a bid strategy targets during Apple Ads auction competition.

## Declaration

```data
string BidStrategyGoal
```

## Possible Values

IMPRESSION: The strategy optimizes for maximum ad impressions. Applies to impression-based pricing models such as MANUAL_CPM. INSTALL: The strategy optimizes for app installs. The system bids more aggressively for queries likely to result in a new install. TAP: The strategy optimizes for taps on the ad. Applies to tap-based pricing models such as MANUAL_CPT.

## See Also

- [AdGroupStatus](apple-ads-platform-api/adgroupstatus.md)
- [AdGroupSystemStatus](apple-ads-platform-api/adgroupsystemstatus.md)
- [AdGroupDisplayStatus](apple-ads-platform-api/adgroupdisplaystatus.md)
- [AdGroupSystemStatusReason](apple-ads-platform-api/adgroupsystemstatusreason.md)
- [AdGroupSystemLimitedStatusReason](apple-ads-platform-api/adgroupsystemlimitedstatusreason.md)
- [BidStrategyType](apple-ads-platform-api/bidstrategytype.md)
- [PricingModel](apple-ads-platform-api/pricingmodel.md)