Contents

BidStrategyType

Auction participation approach controlling how an ad group or campaign sets and adjusts bids.

Declaration

string BidStrategyType

Possible Values

MANUAL_CPT

Manual cost-per-tap strategy. You set the maximum amount you are willing to pay for each tap on your ad.

MANUAL_CPM

Manual cost-per-thousand-impressions strategy. You set a fixed bid for every 1,000 ad impressions served.

MAX_CONVERSIONS

Automated strategy that maximizes the total number of conversions within the available budget, using Search Match to identify optimal search queries. Configure conversion targeting via the bidStrategy object. The cpaCap ad group field is deprecated.

MAX_ENGAGEMENTS

Automated bidding strategy that automatically sets bids to maximize taps on your place card using cost-per-tap (CPT) billing.

See Also