---
title: BidStrategyUpdate.BidStrategyGoal
framework: Apple Ads Platform API
role: symbol
role_heading: Type
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/bidstrategyupdate/bidstrategygoal-data.typealias
---

# BidStrategyUpdate.BidStrategyGoal

Optimization objective a bid strategy targets during Apple Ads auction competition.

## Declaration

```data
string BidStrategyUpdate.BidStrategyGoal
```

## Possible Values

IMPRESSION: The strategy optimizes for maximum ad impressions. Applies to impression-based pricing models such as MANUAL_CPM. INSTALL: The strategy optimizes for app installs. The system bids more aggressively for queries likely to result in a new install. TAP: The strategy optimizes for taps on the ad. Applies to tap-based pricing models such as MANUAL_CPT.

## Discussion

Discussion Changing this on an update must keep the goal compatible with the bid strategy’s existing bidStrategyType, since IMPRESSION and TAP map to different pricing models. Example {   "bidStrategyType": "MANUAL_CPT",   "bidStrategyGoal": "TAP" }