BidStrategyUpdate.BidStrategyGoal

Optimization objective a bid strategy targets during Apple Ads auction competition.

Declaration

string BidStrategyUpdate.BidStrategyGoal

Possible Values

IMPRESSION: The strategy optimizes for maximum ad impressions. Applies to impression-based pricing models such as MANUAL_CPM.
INSTALL: The strategy optimizes for app installs. The system bids more aggressively for queries likely to result in a new install.
TAP: The strategy optimizes for taps on the ad. Applies to tap-based pricing models such as MANUAL_CPT.

Discussion

Changing this on an update must keep the goal compatible with the bid strategy’s existing bidStrategyType, since IMPRESSION and TAP map to different pricing models.

Example

{
  "bidStrategyType": "MANUAL_CPT",
  "bidStrategyGoal": "TAP"
}