BidStrategyUpdate.BidStrategyType

Auction participation approach controlling how an ad group or campaign sets and adjusts bids.

Declaration

string BidStrategyUpdate.BidStrategyType

Possible Values

MANUAL_CPT: Manual cost-per-tap strategy. You set the maximum amount you are willing to pay for each tap on your ad.
MANUAL_CPM: Manual cost-per-thousand-impressions strategy. You set a fixed bid for every 1,000 ad impressions served.
MAX_CONVERSIONS: Automated strategy that maximizes the total number of conversions within the available budget, using Search Match to identify optimal search queries. Configure conversion targeting via the bidStrategy object. The cpaCap ad group field is deprecated.
MAX_ENGAGEMENTS: Automated bidding strategy that automatically sets bids to maximize taps on your place card using cost-per-tap (CPT) billing.

Discussion

The MANUAL_CPT and MANUAL_CPM values are manual bidding strategies with a fixed bid. The MAX_CONVERSIONS and MAX_ENGAGEMENTS values are automated strategies that adjust bids to maximize conversions or engagements.