---
title: BrandsCampaignMetrics
framework: Apple Ads Platform API
role: symbol
role_heading: Object
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/brandscampaignmetrics
---

# BrandsCampaignMetrics

Campaign-level metrics for brands, inheriting all properties from BrandsMetrics.

## Declaration

```data
object BrandsCampaignMetrics
```

## Properties

date: Report date in YYYY-MM-DD format. localSpend: Total spend. See Money. impressions: Total ad impressions. taps: Total ad taps. ttr: Tap-through rate. cpt: Average cost per tap. See Money. cpm: Average cost per thousand impressions. See Money. firstActions: First-time action counts. See ActionMetrics. firstActionsPerTap: First-action rates per tap. See RateMetrics. firstActionsPerImpression: First-action rates per impression. See RateMetrics. costPerFirstAction: Cost per first action. See CostMetrics. actions: Total action counts. See ActionMetrics. costPerAction: Cost per action. See CostMetrics. getDirections: Get-directions action counts. See ActionMetrics. tapURL: Tap-URL action counts. See ActionMetrics. call: Call action counts. See ActionMetrics. share: Share action counts. See ActionMetrics. getTheApp: Get-the-app action counts. See ActionMetrics. galleryEngagement: Gallery engagement action counts. See ActionMetrics. actionsPerTap: Total actions per tap rate. See RateMetrics. actionsPerImpression: Total actions per impression rate. See RateMetrics.

## Discussion

Discussion The BrandsCampaignMetrics extends BrandsMetrics with no additional fields. It’s the metrics object embedded in brands campaign report rows.

## See Also

- [BrandsReportingRequest](apple-ads-platform-api/brandsreportingrequest.md)
- [BrandsReportingCampaign](apple-ads-platform-api/brandsreportingcampaign.md)
- [BrandsReportingAdGroup](apple-ads-platform-api/brandsreportingadgroup.md)
- [BrandsReportingAd](apple-ads-platform-api/brandsreportingad.md)
- [BrandsReportingCreative](apple-ads-platform-api/brandsreportingcreative.md)
- [BrandsReportingKeyword](apple-ads-platform-api/brandsreportingkeyword.md)
- [BrandsReportingSearchTerm](apple-ads-platform-api/brandsreportingsearchterm.md)
- [BrandsCampaignReportResponse](apple-ads-platform-api/brandscampaignreportresponse.md)
- [BrandsCampaignReportRow](apple-ads-platform-api/brandscampaignreportrow.md)
- [BrandsCampaignReportSummary](apple-ads-platform-api/brandscampaignreportsummary.md)
- [BrandsCampaignResultContainer](apple-ads-platform-api/brandscampaignresultcontainer.md)
- [BrandsAdGroupReportResponse](apple-ads-platform-api/brandsadgroupreportresponse.md)
- [BrandsAdGroupReportRow](apple-ads-platform-api/brandsadgroupreportrow.md)
- [BrandsAdGroupReportSummary](apple-ads-platform-api/brandsadgroupreportsummary.md)
- [BrandsAdGroupResultContainer](apple-ads-platform-api/brandsadgroupresultcontainer.md)