BrandsCampaignMetrics

Campaign-level metrics for brands, inheriting all properties from BrandsMetrics.

Declaration

object BrandsCampaignMetrics

Name	Type	Description
`date`	date	Report date in YYYY-MM-DD format.
`localSpend`	`Money`	Total spend. See Money.
`impressions`	int64	Total ad impressions.
`taps`	int64	Total ad taps.
`ttr`	number	Tap-through rate.
`cpt`	`Money`	Average cost per tap. See Money.
`cpm`	`Money`	Average cost per thousand impressions. See Money.
`firstActions`	`ActionMetrics`	First-time action counts. See ActionMetrics.
`firstActionsPerTap`	`RateMetrics`	First-action rates per tap. See RateMetrics.
`firstActionsPerImpression`	`RateMetrics`	First-action rates per impression. See RateMetrics.
`costPerFirstAction`	`CostMetrics`	Cost per first action. See CostMetrics.
`actions`	`ActionMetrics`	Total action counts. See ActionMetrics.
`costPerAction`	`CostMetrics`	Cost per action. See CostMetrics.
`getDirections`	`ActionMetrics`	Get-directions action counts. See ActionMetrics.
`tapURL`	`ActionMetrics`	Tap-URL action counts. See ActionMetrics.
`call`	`ActionMetrics`	Call action counts. See ActionMetrics.
`share`	`ActionMetrics`	Share action counts. See ActionMetrics.
`getTheApp`	`ActionMetrics`	Get-the-app action counts. See ActionMetrics.
`galleryEngagement`	`ActionMetrics`	Gallery engagement action counts. See ActionMetrics.
`actionsPerTap`	`RateMetrics`	Total actions per tap rate. See RateMetrics.
`actionsPerImpression`	`RateMetrics`	Total actions per impression rate. See RateMetrics.

The BrandsCampaignMetrics extends BrandsMetrics with no additional fields. It’s the metrics object embedded in brands campaign report rows.