---
title: BrandsReportingAdGroup.PricingModel
framework: Apple Ads Platform API
role: symbol
role_heading: Type
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/brandsreportingadgroup/pricingmodel-data.typealias
---

# BrandsReportingAdGroup.PricingModel

The unit of ad delivery the ad group is charged for, as captured at report time.

## Declaration

```data
string BrandsReportingAdGroup.PricingModel
```

## Possible Values

CPA: Cost-per-acquisition. CPM: Cost-per-thousand-impressions. Pairs with billingEvent: IMPRESSIONS. CPT: Cost-per-tap. Pairs with billingEvent: TAPS.

## Discussion

Discussion The pricingModel field reflects the ad group’s charge unit at the time the system generated the report row. See ReportingPricingModel for additional context.