BrandsReportingAdGroup.PricingModel

The unit of ad delivery the ad group is charged for, as captured at report time.

Declaration

string BrandsReportingAdGroup.PricingModel

Possible Values

CPA: Cost-per-acquisition.
CPM: Cost-per-thousand-impressions. Pairs with billingEvent: IMPRESSIONS.
CPT: Cost-per-tap. Pairs with billingEvent: TAPS.

Discussion

The pricingModel field reflects the ad group’s charge unit at the time the system generated the report row. See ReportingPricingModel for additional context.