---
title: BrandsReportingCreative.CreativeType
framework: Apple Ads Platform API
role: symbol
role_heading: Type
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/brandsreportingcreative/creativetype-data.typealias
---

# BrandsReportingCreative.CreativeType

The visual format and placement context of the creative at report time.

## Declaration

```data
string BrandsReportingCreative.CreativeType
```

## Possible Values

LOCAL_ADS_SEARCH_CREATIVE: An Ads on Apple Maps creative.

## Discussion

Discussion This identifies the creative format captured in the report row, which for Brands campaigns always describes the same Ads on Apple Maps unit type. The creativeType field shares its enum with the App Store reporting equivalent, but Brands (Apple Maps) creative reports only ever return LOCAL_ADS_SEARCH_CREATIVE. Example {   "creativeType": "LOCAL_ADS_SEARCH_CREATIVE" }