---
title: BulkKeywordCreate.MatchType
framework: Apple Ads Platform API
role: symbol
role_heading: Type
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/bulkkeywordcreate/matchtype-data.typealias
---

# BulkKeywordCreate.MatchType

The keyword’s match type for a bulk keyword create item.

## Declaration

```data
string BulkKeywordCreate.MatchType
```

## Possible Values

EXACT: (App Store) Matches only the exact keyword term. Supported for negative keywords. BROAD: (App Store) Matches the keyword term and close variants, including plurals and misspellings. Supported for negative keywords. PHRASE: (Apple Maps) Matches the keyword and close variants within Maps search, allowing flexibility while staying focused on the search intent. Supported for negative keywords on Maps. CATEGORY: (Apple Maps keywords only) Matches user searches to a Maps business category. Use category identifiers from the Query Business Categories endpoint (for example, dining.restaurant, shopping.clothing). Does not match app categories. Not supported for negative keywords.

## Discussion

Discussion Available options vary by platform: App Store keywords use EXACT or BROAD, while Apple Maps keywords add PHRASE and category-based matching. Example {   "matchType": "EXACT" }