Contents

Campaign.BillingEvent

The user interaction that triggers a charge for a campaign.

Declaration

string Campaign.BillingEvent

Possible Values

TAPS: The campaign is charged each time a user taps an ad. For App Ads campaigns, compatible with MANUAL_CPT and MAX_CONVERSIONS. For Apple Maps campaigns, compatible with MANUAL_CPT and MAX_ENGAGEMENTS.
IMPRESSIONS: The campaign is charged per thousand impressions (CPM). Required for the MANUAL_CPM bid strategy. Available only for Apple Maps campaigns (promotedObjectType: BUSINESS_BRAND).

Discussion

Set at campaign creation and immutable.