---
title: Creative
framework: Apple Ads Platform API
role: symbol
role_heading: Object
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/creative
---

# Creative

Ad creative containing all data for visually rendering an ad.

## Declaration

```data
object Creative
```

## Properties

id: Primary identifier. Read-only. adAccountId: Reference to the Ad Account. System-assigned. Read-only. name: Name of the ad creative. Mutable. creativeType: Type of ad creative. Possible values: CUSTOM_PRODUCT_PAGE, DEFAULT_PRODUCT_PAGE, LOCAL_ADS_SEARCH_CREATIVE. See CreativeType. Immutable after creation. creativeSpec: Pre-tap ad experience specification with customizable attributes and assets. Contains data used to render the ad before user interaction. Empty for Product Page ad creatives (CUSTOM_PRODUCT_PAGE or DEFAULT_PRODUCT_PAGE) since pre-tap isn’t customizable. For LOCAL_ADS_SEARCH_CREATIVE the creativeSpec carries the Apple Maps ad creative spec (brand ID, asset references, and localized text). Not every sub-field within creativeSpec is mutable. Partially mutable. destination: Post-tap destination entity (embedded). Defines where users go after tapping the ad (for example, App Store product page). See Destination. Immutable after creation. systemStatus: System validation status. Possible values: VALID, INVALID, PENDING. Read-only. systemStatusReasons: Reasons for system status. Read-only. creationTime: Creation timestamp. Read-only. modificationTime: Last modification timestamp. Read-only. deleted: Whether the ad creative has been deleted. Excluded from query results by default unless explicitly filtered to true. Read-only. eligibility: Eligibility data. Always returned unless excluded via fields parameter. See CreativeEligibility. Read-only.

## Discussion

Discussion A Creative is the unit of visual presentation for an ad, composed of a pre-tap creativeSpec and a post-tap destination. The creativeType field governs which creativeSpec variant applies: The CUSTOM_PRODUCT_PAGE and DEFAULT_PRODUCT_PAGE types use App Store product pages. The LOCAL_ADS_SEARCH_CREATIVE type is for Ads on Apple Maps. The systemStatus field reflects the ad creative’s validation state: VALID: the ad creative can serve on an ad, though it may still be subject to additional review. INVALID: the ad creative has failed validation. For App Ads (CUSTOM_PRODUCT_PAGE, DEFAULT_PRODUCT_PAGE), you must create a new ad creative. For Apple Maps (LOCAL_ADS_SEARCH_CREATIVE), the ad creative may be recoverable by editing it (for example, adding a missing asset). Inspect systemStatusReasons to identify the cause. PENDING: the ad creative is undergoing system validation, policy determination, or waiting for asset CDN availability. The system always returns the eligibility field unless you exclude it with the fields parameter. It summarizes whether the ad creative meets the requirements to serve ads on each supported ad placement. Fields you can filter and sort on when querying ad creatives are listed in Query Ad Creatives. Example {   "id": 666777888,   "adAccountId": 123456789,   "name": "AwayFinder - Summer Campaign Creative",   "creativeType": "CUSTOM_PRODUCT_PAGE",   "creativeSpec": {},   "destination": {     "destinationType": "APP_STORE_PRODUCT_PAGE",     "parameters": {       "adamId": "987654321",       "productPageId": "76659d7a-d146-43d3-b6b8-b7a12f74bf6b"     },     "url": "https://apps.apple.com/us/app/id/987654321"   },   "systemStatus": "VALID",   "systemStatusReasons": [],   "creationTime": "2025-06-01T10:00:00.000",   "modificationTime": "2025-06-01T10:00:00.000",   "eligibility": {     "status": "ELIGIBLE",     "allowedGroups": [       {         "supplyPlacement": ["APPSTORE_SEARCH_RESULTS"],         "countryOrRegion": ["US"]       }     ],     "blockedGroups": []   } }

## Topics

### Dictionaries

- [Creative.CreativeSpec](apple-ads-platform-api/creative/creativespec-data.dictionary.md)
- [Creative.Destination](apple-ads-platform-api/creative/destination-data.dictionary.md)
- [Creative.Eligibility](apple-ads-platform-api/creative/eligibility-data.dictionary.md)

### Type Aliases

- [Creative.CreativeType](apple-ads-platform-api/creative/creativetype-data.typealias.md)
- [Creative.SystemStatus](apple-ads-platform-api/creative/systemstatus-data.typealias.md)
- [Creative.SystemStatusReasons](apple-ads-platform-api/creative/systemstatusreasons-data.typealias.md)

## See Also

- [CreativeCreate](apple-ads-platform-api/creativecreate.md)
- [CreativeUpdate](apple-ads-platform-api/creativeupdate.md)
- [CreativeResponse](apple-ads-platform-api/creativeresponse.md)
- [CreativeQueryResponse](apple-ads-platform-api/creativequeryresponse.md)
- [CreativeEligibility](apple-ads-platform-api/creativeeligibility.md)
- [AssetReference](apple-ads-platform-api/assetreference.md)
- [AssetImage](apple-ads-platform-api/assetimage.md)
- [Destination](apple-ads-platform-api/destination.md)
- [DestinationCreate](apple-ads-platform-api/destinationcreate.md)
- [DestinationParameter](apple-ads-platform-api/destinationparameter.md)
- [CreativeRejectionReason](apple-ads-platform-api/creativerejectionreason.md)
- [CreativeRejectionReasonQueryRequest](apple-ads-platform-api/creativerejectionreasonqueryrequest.md)
- [CreativeRejectionReasonQueryResponse](apple-ads-platform-api/creativerejectionreasonqueryresponse.md)
- [LocaleInfo](apple-ads-platform-api/localeinfo.md)