---
title: Creative.CreativeSpec
framework: Apple Ads Platform API
role: symbol
role_heading: Object
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/creative/creativespec-data.dictionary
---

# Creative.CreativeSpec

Pre-tap ad experience specification with customizable attributes and assets.

## Declaration

```data
object Creative.CreativeSpec
```

## Discussion

Discussion Empty for Product Page ad creatives (CUSTOM_PRODUCT_PAGE, DEFAULT_PRODUCT_PAGE) since pre-tap content isn’t customizable for these types. For LOCAL_ADS_SEARCH_CREATIVE, creativeSpec carries the Apple Maps ad creative spec:  |  |   |  |   |  |   |  |   |  |   |  |  See CreativeCreate.CreativeSpec for a create-time example.