---
title: Creative.CreativeType
framework: Apple Ads Platform API
role: symbol
role_heading: Type
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/creative/creativetype-data.typealias
---

# Creative.CreativeType

Type of ad creative, determining which ad placements it can serve on.

## Declaration

```data
string Creative.CreativeType
```

## Possible Values

CUSTOM_PRODUCT_PAGE: Uses a custom App Store Connect product page as the pre-tap experience. Requires productPageId in the destination. DEFAULT_PRODUCT_PAGE: Uses the app’s default App Store listing as the pre-tap experience. No productPageId required. LOCAL_ADS_SEARCH_CREATIVE: Ad creative for Ads on Apple Maps.

## Discussion

Discussion The CUSTOM_PRODUCT_PAGE and DEFAULT_PRODUCT_PAGE values are App Store ad creative types. The LOCAL_ADS_SEARCH_CREATIVE value is for Ads on Apple Maps.