---
title: Creative.Destination
framework: Apple Ads Platform API
role: symbol
role_heading: Object
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/creative/destination-data.dictionary
---

# Creative.Destination

Post-tap destination entity defining where users go after tapping the ad.

## Declaration

```data
object Creative.Destination
```

## Properties

destinationType: The type of post-tap destination. See DestinationType. Immutable after creation. parameters: Destination-specific parameters. Sub-fields: adamId (App Store app identifier, required), productPageId (UUID of a Custom Product Page created in App Store Connect, nullable string UUID, omit to use the default product page). Immutable after creation. url: The resolved destination URL. Read-only, computed by the system from destinationType and parameters.

## Discussion

Discussion Destination is the post-tap experience for the ad creative. The destinationType field is immutable after creation, and the system computes the read-only url field from destinationType and parameters.