---
title: CreativeCreate
framework: Apple Ads Platform API
role: symbol
role_heading: Object
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/creativecreate
---

# CreativeCreate

The request body for creating a new Creative object.

## Declaration

```data
object CreativeCreate
```

## Properties

name: Name of the ad creative. creativeType: Type of ad creative. Determines the shape of creativeSpec. Immutable after creation. Possible values: CUSTOM_PRODUCT_PAGE, DEFAULT_PRODUCT_PAGE, LOCAL_ADS_SEARCH_CREATIVE. See CreativeType. creativeSpec: Provide the matching spec object for the ad creative type being created. Required when creativeType is LOCAL_ADS_SEARCH_CREATIVE. See CreativeCreate.CreativeSpec. destination: The post-tap landing experience. For App Store placements, include adamId in destination.parameters. For Custom Product Page campaigns, also include productPageId. See DestinationCreate.

## Discussion

Discussion Creating an ad creative defines the visual presentation and destination for an ad, before you ever attach it to an ad group. An ad creative isn’t tied to a campaign or ad group at creation, so you can reuse the same ad creative across multiple ads later. Pick creativeType before filling in creativeSpec and destination, since it determines the required shape of both. Example {   "name": "AwayFinder - Summer Campaign Creative",   "creativeType": "CUSTOM_PRODUCT_PAGE",   "creativeSpec": {},   "destination": {     "destinationType": "APP_STORE_PRODUCT_PAGE",     "parameters": {       "adamId": "987654321",       "productPageId": "76659d7a-d146-43d3-b6b8-b7a12f74bf6b"     }   } }

## Topics

### Dictionaries

- [CreativeCreate.CreativeSpec](apple-ads-platform-api/creativecreate/creativespec-data.dictionary.md)
- [CreativeCreate.Destination](apple-ads-platform-api/creativecreate/destination-data.dictionary.md)

### Type Aliases

- [CreativeCreate.CreativeType](apple-ads-platform-api/creativecreate/creativetype-data.typealias.md)

## See Also

- [Creative](apple-ads-platform-api/creative.md)
- [CreativeUpdate](apple-ads-platform-api/creativeupdate.md)
- [CreativeResponse](apple-ads-platform-api/creativeresponse.md)
- [CreativeQueryResponse](apple-ads-platform-api/creativequeryresponse.md)
- [CreativeEligibility](apple-ads-platform-api/creativeeligibility.md)
- [AssetReference](apple-ads-platform-api/assetreference.md)
- [AssetImage](apple-ads-platform-api/assetimage.md)
- [Destination](apple-ads-platform-api/destination.md)
- [DestinationCreate](apple-ads-platform-api/destinationcreate.md)
- [DestinationParameter](apple-ads-platform-api/destinationparameter.md)
- [CreativeRejectionReason](apple-ads-platform-api/creativerejectionreason.md)
- [CreativeRejectionReasonQueryRequest](apple-ads-platform-api/creativerejectionreasonqueryrequest.md)
- [CreativeRejectionReasonQueryResponse](apple-ads-platform-api/creativerejectionreasonqueryresponse.md)
- [LocaleInfo](apple-ads-platform-api/localeinfo.md)