---
title: CreativeCreate.CreativeSpec
framework: Apple Ads Platform API
role: symbol
role_heading: Object
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/creativecreate/creativespec-data.dictionary
---

# CreativeCreate.CreativeSpec

The ad creative spec object matching the ad creative type being created.

## Declaration

```data
object CreativeCreate.CreativeSpec
```

## Discussion

Discussion For CUSTOM_PRODUCT_PAGE and DEFAULT_PRODUCT_PAGE, pass an empty object ({}). Pre-tap content isn’t customizable for these types. For LOCAL_ADS_SEARCH_CREATIVE, creativeSpec is required and must carry the Apple Maps ad creative spec: brandId: The brand this ad creative belongs to. creativeSubtype: Asset format, either BUSINESS_LOGO or BUSINESS_ASSET. creativeAssets: Array of asset references, each identified by assetId, pointing to the image or video content to display. localizedText: Promotional copy keyed by locale, for example "en-US": {"promoText": "Visit us today for special offers!"}. defaultLocale: The locale whose promo text is used as the fallback when a viewer’s locale isn’t present in localizedText. Example This example shows a LOCAL_ADS_SEARCH_CREATIVE creativeSpec using the BUSINESS_ASSET subtype with multiple creative assets. "creativeSpec": {   "brandId": "1558132598865909760",   "creativeSubtype": "BUSINESS_ASSET",   "defaultLocale": "en",   "localizedText": {     "en": {       "promoText": "Visit AwayFinder!"     }   },   "creativeAssets": [     {       "assetId": "6442f87b-8956-480f-899d-e825d95cdd46",       "sortOrder": 0     },     {       "assetId": "23f9ff8f-fdfe-402f-8bef-6a4a73168954",       "sortOrder": 1     },     {       "assetId": "df9cd75c-a894-4411-85ae-20a06343d09c",       "sortOrder": 2     }   ] } See CreativeCreate.CreativeType for the values that determine which shape applies.