---
title: CreativeType
framework: Apple Ads Platform API
role: symbol
role_heading: Type
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/creativetype
---

# CreativeType

Enum identifying the visual format and placement context of an ad creative.

## Declaration

```data
string CreativeType
```

## Possible Values

CUSTOM_PRODUCT_PAGE: Uses a Custom Product Page as the pre-tap experience. Requires productPageId in the destination. DEFAULT_PRODUCT_PAGE: Uses the app’s default App Store listing as the pre-tap experience. No productPageId required. LOCAL_ADS_SEARCH_CREATIVE: Ad creative for Ads on Apple Maps.

## Discussion

Discussion The CreativeType is set at creation time and is immutable. It determines which creativeSpec variant to supply and which ad placements the ad creative can serve on.

## See Also

- [CreativeSystemStatus](apple-ads-platform-api/creativesystemstatus.md)
- [CreativeSystemStatusReason](apple-ads-platform-api/creativesystemstatusreason.md)
- [DestinationType](apple-ads-platform-api/destinationtype.md)