---
title: Destination
framework: Apple Ads Platform API
role: symbol
role_heading: Object
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/destination
---

# Destination

Post-tap destination entity embedded in a Creative.

## Declaration

```data
object Destination
```

## Properties

destinationType: The type of post-tap destination. See DestinationType. Immutable after creation. parameters: Destination-specific parameters. Sub-fields: adamId (App Store app identifier, required), productPageId (UUID of a Custom Product Page created in App Store Connect, nullable string UUID, omit to use the default product page). Immutable after creation. url: The resolved destination URL. Read-only, computed by the system from destinationType and parameters.

## Discussion

Discussion The Destination object specifies where a tap on the ad sends users. The destinationType field is immutable after creation, so changing the destination type requires creating a new ad creative. For Ads on Apple Maps, LOCAL_ADS_PLACECARD is the supported destinationType, directing users to the brand’s Maps place card. Example {   "destinationType": "APP_STORE_PRODUCT_PAGE",   "parameters": {     "adamId": "987654321",     "productPageId": "76659d7a-d146-43d3-b6b8-b7a12f74bf6b"   },   "url": "https://apps.apple.com/us/app/id/987654321" }

## Topics

### Dictionaries

- [Destination.Parameters](apple-ads-platform-api/destination/parameters-data.dictionary.md)

### Type Aliases

- [Destination.DestinationType](apple-ads-platform-api/destination/destinationtype-data.typealias.md)

## See Also

- [Creative](apple-ads-platform-api/creative.md)
- [CreativeCreate](apple-ads-platform-api/creativecreate.md)
- [CreativeUpdate](apple-ads-platform-api/creativeupdate.md)
- [CreativeResponse](apple-ads-platform-api/creativeresponse.md)
- [CreativeQueryResponse](apple-ads-platform-api/creativequeryresponse.md)
- [CreativeEligibility](apple-ads-platform-api/creativeeligibility.md)
- [AssetReference](apple-ads-platform-api/assetreference.md)
- [AssetImage](apple-ads-platform-api/assetimage.md)
- [DestinationCreate](apple-ads-platform-api/destinationcreate.md)
- [DestinationParameter](apple-ads-platform-api/destinationparameter.md)
- [CreativeRejectionReason](apple-ads-platform-api/creativerejectionreason.md)
- [CreativeRejectionReasonQueryRequest](apple-ads-platform-api/creativerejectionreasonqueryrequest.md)
- [CreativeRejectionReasonQueryResponse](apple-ads-platform-api/creativerejectionreasonqueryresponse.md)
- [LocaleInfo](apple-ads-platform-api/localeinfo.md)