---
title: DestinationType
framework: Apple Ads Platform API
role: symbol
role_heading: Type
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/destinationtype
---

# DestinationType

Specifies where an ad sends users after they tap it.

## Declaration

```data
string DestinationType
```

## Possible Values

APP_STORE_PRODUCT_PAGE: Directs users to the app’s product page in the App Store. Used with DEFAULT_PRODUCT_PAGE and CUSTOM_PRODUCT_PAGE creative types. LOCAL_ADS_PLACECARD: Directs users to the brand’s Maps place card. The only supported destination for Apple Maps ad creatives.

## Discussion

Discussion The Destination object sets DestinationType, which is immutable after ad creative creation. Changing the destination type requires creating a new ad creative.

## See Also

- [CreativeType](apple-ads-platform-api/creativetype.md)
- [CreativeSystemStatus](apple-ads-platform-api/creativesystemstatus.md)
- [CreativeSystemStatusReason](apple-ads-platform-api/creativesystemstatusreason.md)