---
title: Keyword.DisplayStatus
framework: Apple Ads Platform API
role: symbol
role_heading: Type
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/keyword/displaystatus-data.typealias
---

# Keyword.DisplayStatus

Rolled-up delivery state for a keyword, combining advertiser settings and parent entity status.

## Declaration

```data
string Keyword.DisplayStatus
```

## Possible Values

RUNNING: The keyword is actively participating in ad auctions. PAUSED: The keyword has been paused by the advertiser. DELETED: The keyword has been soft-deleted. AD_GROUP_ON_HOLD: The keyword’s parent ad group is on hold, stopping keyword delivery. CAMPAIGN_ON_HOLD: The keyword’s parent campaign is on hold, stopping keyword delivery.

## Discussion

Discussion Because it rolls up the full hierarchy, a keyword can show AD_GROUP_ON_HOLD or CAMPAIGN_ON_HOLD even when its own status is otherwise fine. Example {   "displayStatus": "RUNNING" } See KeywordDisplayStatus for additional context.