Keyword.MatchType

The matching behavior used to compare this keyword against user search queries.

Declaration

string Keyword.MatchType

EXACT: (App Store) Matches only the exact keyword term. Supported for negative keywords.
BROAD: (App Store) Matches the keyword term and close variants, including plurals and misspellings. Supported for negative keywords.
PHRASE: (Apple Maps) Matches the keyword and close variants within Maps search, allowing flexibility while staying focused on the search intent. Supported for negative keywords on Maps.
CATEGORY: (Apple Maps keywords only) Matches user searches to a Maps business category. Use category identifiers from the Query Business Categories endpoint (for example, dining.restaurant, shopping.clothing). Does not match app categories. Not supported for negative keywords.

Available options differ by platform: App Store keywords use EXACT or BROAD, while Apple Maps keywords add PHRASE and category-based matching.

{
  "matchType": "EXACT"
}

See KeywordMatchType for additional context.