---
title: Keyword.Status
framework: Apple Ads Platform API
role: symbol
role_heading: Type
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/keyword/status-data.typealias
---

# Keyword.Status

Advertiser-configurable serving state for this keyword.

## Declaration

```data
string Keyword.Status
```

## Possible Values

ENABLED: Keyword is active and eligible to serve. PAUSED: Keyword is paused and will not serve.

## Discussion

Discussion This field controls auction eligibility directly, separate from the system-computed factors reflected in Keyword.DisplayStatus. Example {   "status": "ENABLED" } See KeywordStatus for additional context.