---
title: KeywordCreate.MatchType
framework: Apple Ads Platform API
role: symbol
role_heading: Type
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/keywordcreate/matchtype-data.typealias
---

# KeywordCreate.MatchType

The matching behavior to use when creating this keyword.

## Declaration

```data
string KeywordCreate.MatchType
```

## Possible Values

EXACT: (App Store) Matches only the exact keyword term. Supported for negative keywords. BROAD: (App Store) Matches the keyword term and close variants, including plurals and misspellings. Supported for negative keywords. PHRASE: (Apple Maps) Matches the keyword and close variants within Maps search, allowing flexibility while staying focused on the search intent. Supported for negative keywords on Maps. CATEGORY: (Apple Maps keywords only) Matches user searches to a Maps business category. Use category identifiers from the Query Business Categories endpoint (for example, dining.restaurant, shopping.clothing). Does not match app categories. Not supported for negative keywords.

## Discussion

Discussion Choosing CATEGORY restricts the keyword to Apple Maps business-category matching and rules out combining it with App Store-only options like EXACT or BROAD. Example {   "matchType": "EXACT" } See KeywordMatchType for additional context.