KeywordCreate.MatchType

The matching behavior to use when creating this keyword.

Declaration

string KeywordCreate.MatchType

Possible Values

EXACT: (App Store) Matches only the exact keyword term. Supported for negative keywords.
BROAD: (App Store) Matches the keyword term and close variants, including plurals and misspellings. Supported for negative keywords.
PHRASE: (Apple Maps) Matches the keyword and close variants within Maps search, allowing flexibility while staying focused on the search intent. Supported for negative keywords on Maps.
CATEGORY: (Apple Maps keywords only) Matches user searches to a Maps business category. Use category identifiers from the Query Business Categories endpoint (for example, dining.restaurant, shopping.clothing). Does not match app categories. Not supported for negative keywords.

Discussion

Choosing CATEGORY restricts the keyword to Apple Maps business-category matching and rules out combining it with App Store-only options like EXACT or BROAD.

Example

{
  "matchType": "EXACT"
}

See KeywordMatchType for additional context.