---
title: KeywordDisplayStatus
framework: Apple Ads Platform API
role: symbol
role_heading: Type
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/keyworddisplaystatus
---

# KeywordDisplayStatus

Rolled-up delivery state for a keyword, combining advertiser settings and parent entity status.

## Declaration

```data
string KeywordDisplayStatus
```

## Possible Values

RUNNING: The keyword is actively participating in ad auctions. PAUSED: The keyword has been paused by the advertiser. DELETED: The keyword has been soft-deleted. AD_GROUP_ON_HOLD: The keyword’s parent ad group is on hold, stopping keyword delivery. CAMPAIGN_ON_HOLD: The keyword’s parent campaign is on hold, stopping keyword delivery.

## Discussion

Discussion The KeywordDisplayStatus is a read-only derived field on Keyword that summarizes why a keyword is or isn’t participating in auctions. It accounts for the keyword’s own status and the status of its parent ad group and campaign. Use this field when displaying keyword health in a UI.

## See Also

- [KeywordStatus](apple-ads-platform-api/keywordstatus.md)
- [KeywordMatchType](apple-ads-platform-api/keywordmatchtype.md)
- [NegativeKeywordStatus](apple-ads-platform-api/negativekeywordstatus.md)