KeywordDisplayStatus
Rolled-up delivery state for a keyword, combining advertiser settings and parent entity status.
Declaration
string KeywordDisplayStatusPossible Values
RUNNINGThe keyword is actively participating in ad auctions.
PAUSEDThe keyword has been paused by the advertiser.
DELETEDThe keyword has been soft-deleted.
AD_GROUP_ON_HOLDThe keyword’s parent ad group is on hold, stopping keyword delivery.
CAMPAIGN_ON_HOLDThe keyword’s parent campaign is on hold, stopping keyword delivery.
Discussion
The KeywordDisplayStatus is a read-only derived field on Keyword that summarizes why a keyword is or isn’t participating in auctions. It accounts for the keyword’s own status and the status of its parent ad group and campaign. Use this field when displaying keyword health in a UI.