---
title: NegativeKeyword.Status
framework: Apple Ads Platform API
role: symbol
role_heading: Type
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/negativekeyword/status-data.typealias
---

# NegativeKeyword.Status

Advertiser-configurable active state for this negative keyword.

## Declaration

```data
string NegativeKeyword.Status
```

## Possible Values

ENABLED: The negative keyword is active and will suppress ad delivery for matching search queries. PAUSED: The negative keyword is paused and will not suppress any search queries until re-enabled.

## Discussion

Discussion This field controls suppression directly; pausing it lets matching search queries resume triggering ads again. Example {   "status": "ENABLED" } See NegativeKeywordStatus for additional context.