---
title: Create an Ad Creative
framework: Apple Ads Platform API
role: symbol
role_heading: Web Service Endpoint
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/post-creatives
---

# Create an Ad Creative

Add a new ad creative that defines the visual presentation and tap destination for an ad.

## URL

POST https://api.ads.apple.com/v1/creatives

## Header Parameters

X-Ap-Context:

## Response Codes

200 OK: 400 Bad Request: 401 Unauthorized: 403 Forbidden: 404 Not Found: 429 Too Many Requests: 500 Internal Server Error:

## Discussion

Discussion This endpoint creates an ad creative that defines the visual presentation of an ad. It contains the content, branding, and destination for a specific ad creative type. Ad creatives are independent of campaigns and ad groups. One ad creative can be linked to multiple ads across different campaigns. The three required fields are name, creativeType, and destination. The creativeSpec structure varies by type and carries the type-specific content payload. The destination field defines where a tap on the ad leads. For App Ads ad creatives (DEFAULT_PRODUCT_PAGE, CUSTOM_PRODUCT_PAGE), set the app identifier and optional product page identifier inside destination.parameters, not at the root of the request body. After creation, systemStatus reflects the review state. The response returns the ad creative identifier in the result.id field. This value is what you supply as creativeId in the body of a Create an Ad request. Payload Examples

## See Also

- [Query Ad Creatives](apple-ads-platform-api/post-creatives-query.md)
- [Get an Ad Creative](apple-ads-platform-api/get-creatives-_id_.md)
- [Update an Ad Creative](apple-ads-platform-api/put-creatives-_id_.md)
- [Delete an Ad Creative](apple-ads-platform-api/delete-creatives-_id_.md)