Contents

RecommendationCategory

Enumeration that categorizes a recommendation by optimization area and origin.

Declaration

string RecommendationCategory

Possible Values

KEYWORD

Merged view of all keyword recommendations. Use this value when querying or applying.

SKEYWORD

System-generated keyword recommendation. Created by the optimization algorithm based on search volume, popularity, and predicted performance.

DAILYCAP

Merged view of all daily budget recommendations.

SDAILYCAP

System-generated daily budget recommendation. Triggered when a campaign is frequently hitting its spending ceiling.

TCPA

Merged view of all Target CPA recommendations.

STCPA

System-generated Target CPA recommendation. Suggests an adjusted CPA target based on recent auction performance and conversion rates.

BID

Merged view of all bid recommendations.

SBID

System-generated bid recommendation.

Discussion

The recommendationType field appears on every recommendation read object and always holds one specific category value. For example, TargetCpaRecommendation always carries TCPA and DailyCapRecommendation always carries DAILYCAP. Apply and dismiss request bodies don’t include a recommendationType field.

Each optimization area has a merged category and a system (S) category. To retrieve all recommendations for that area regardless of origin, use the merged category (no prefix) in query filters. The system prefix variant allows filtering to only algorithm-generated recommendations.

When filtering a query for recommendations, always use the merged category (no prefix) unless you specifically need to distinguish system-generated recommendations.

See Also