---
title: ReportingBidStrategy.BidStrategyType
framework: Apple Ads Platform API
role: symbol
role_heading: Type
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/reportingbidstrategy/bidstrategytype-data.typealias
---

# ReportingBidStrategy.BidStrategyType

Auction participation approach applied to the campaign or ad group at report time.

## Declaration

```data
string ReportingBidStrategy.BidStrategyType
```

## Possible Values

MANUAL_CPT: Manual cost-per-tap strategy. You set the maximum amount you’re willing to pay for each tap on your ad. MANUAL_CPM: Manual cost-per-thousand-impressions strategy. You set a fixed bid for every 1,000 ad impressions served. MAX_CONVERSIONS: Automated strategy that maximizes the total number of conversions within the available budget, using Search Match to identify optimal search queries. MAX_ENGAGEMENTS: Automated bidding strategy that sets bids to maximize taps on your place card using cost-per-tap (CPT) billing.

## Discussion

Discussion The MANUAL_CPT and MANUAL_CPM values are manual bidding strategies with a fixed bid. The MAX_CONVERSIONS and MAX_ENGAGEMENTS values are automated strategies that adjust bids to maximize conversions or engagements.