ReportingBidStrategy.BidStrategyType

Auction participation approach applied to the campaign or ad group at report time.

Declaration

string ReportingBidStrategy.BidStrategyType

Possible Values

MANUAL_CPT: Manual cost-per-tap strategy. You set the maximum amount you’re willing to pay for each tap on your ad.
MANUAL_CPM: Manual cost-per-thousand-impressions strategy. You set a fixed bid for every 1,000 ad impressions served.
MAX_CONVERSIONS: Automated strategy that maximizes the total number of conversions within the available budget, using Search Match to identify optimal search queries.
MAX_ENGAGEMENTS: Automated bidding strategy that sets bids to maximize taps on your place card using cost-per-tap (CPT) billing.

Discussion

The MANUAL_CPT and MANUAL_CPM values are manual bidding strategies with a fixed bid. The MAX_CONVERSIONS and MAX_ENGAGEMENTS values are automated strategies that adjust bids to maximize conversions or engagements.