---
title: TargetCpaSuggestion
framework: Apple Ads Platform API
role: symbol
role_heading: Object
platforms: [apple ads platform api 1.0+]
path: apple-ads-platform-api/targetcpasuggestion
---

# TargetCpaSuggestion

A suggested Target CPA for a new Maximize Conversions campaign, based on historical performance and market conditions.

## Declaration

```data
object TargetCpaSuggestion
```

## Properties

suggestedTargetCPA: The suggested Target CPA. Calculated as the maximum tap-install CPI across the evaluated countries or regions that have at least 10 installs in the last 28 days, scoped to the app’s category. See Money. Read-only. countryOrRegion: The country or region codes that this suggestion applies to. Read-only. promotedObjectId: The ID of the promoted object (app or brand) this suggestion was calculated for. Read-only. appCategory: The App Store category used to scope the suggestion’s performance data. Read-only.

## Discussion

Discussion The TargetCpaSuggestion object represents the recommended cost-per-acquisition goal returned by the Target CPA suggestions endpoint. Use this value as the starting Target CPA when creating a new Campaigns Endpoints campaign. Example {   "suggestedTargetCPA": {     "amount": "3.75",     "currency": "USD"   },   "countryOrRegion": [     "US",     "GB"   ],   "promotedObjectId": "555666777",   "appCategory": "Games" }

## See Also

- [KeywordSuggestion](apple-ads-platform-api/keywordsuggestion.md)
- [PhraseSuggestion](apple-ads-platform-api/phrasesuggestion.md)
- [CategorySuggestion](apple-ads-platform-api/categorysuggestion.md)
- [RecommendationQueryKeywordSuggestionResponse](apple-ads-platform-api/recommendationquerykeywordsuggestionresponse.md)
- [RecommendationQueryPhraseSuggestionResponse](apple-ads-platform-api/recommendationqueryphrasesuggestionresponse.md)
- [RecommendationQueryCategorySuggestionResponse](apple-ads-platform-api/recommendationquerycategorysuggestionresponse.md)
- [RecommendationQueryTargetCpaSuggestionResponse](apple-ads-platform-api/recommendationquerytargetcpasuggestionresponse.md)