TargetCpaSuggestion
A suggested Target CPA for a new Maximize Conversions campaign, based on historical performance and market conditions.
Declaration
object TargetCpaSuggestionProperties
| Name | Type | Description |
|---|---|---|
suggestedTargetCPA | RecommendationMoney | The suggested Target CPA. Calculated as the maximum tap-install CPI across the evaluated countries or regions that have at least 10 installs in the last 28 days, scoped to the app’s category. See Money. Read-only. |
countryOrRegion | [string] | The country or region codes that this suggestion applies to. Read-only. |
promotedObjectId | string | The ID of the promoted object (app or brand) this suggestion was calculated for. Read-only. |
appCategory | string | The App Store category used to scope the suggestion’s performance data. Read-only. |
Discussion
The TargetCpaSuggestion object represents the recommended cost-per-acquisition goal returned by the Target CPA suggestions endpoint. Use this value as the starting Target CPA when creating a new Campaigns Endpoints campaign.
Example
{
"suggestedTargetCPA": {
"amount": "3.75",
"currency": "USD"
},
"countryOrRegion": [
"US",
"GB"
],
"promotedObjectId": "555666777",
"appCategory": "Games"
}