---
title: Introduction
framework: userexperience
role: article
path: apple-archive/documentation/UserExperience/Conceptual/DesigningExpandedAdUnits/Introduction
---

# Introduction

Provides guidlines for designing and building expanded ad units.

## See Also

In addition to reading this document, you should also familiarize yourself with the guidelines governing any content appearing within a banner or an expanded ad unit by reading the *iAd Content Guidelines* as well as the guidelines for using Apple products and Apple trademarks on the iAd Network, as outlined in *iAd Guidelines for Advertisers*.

To learn how to design and implement your ad using Apple’s graphical ad-creation environment, read [iAd Producer User Guide](http://help.apple.com/iadproducer/) .

To learn how to develop and code your ad using iAd JS, read *iAd Developer's Starter Guide* and *iAd JS Programming Guide*.

To learn about specific iAd JS APIs, see *iAd JS Library Reference*.

[Next](../TheExpandedAdUnitExperience/TheExpandedAdUnitExperience.html)

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