---
title: Apple Ads
framework: Apple Ads
role: collection
role_heading: Web Service
platforms: [apple ads 2.0+]
path: apple_ads
---

# Apple Ads

Drive app discovery by creating and managing campaigns with the Apple Ads Campaign Management API.

## Overview

Overview Apple Ads is an efficient and easy way to help people discover your app when they search in the App Store. With Apple Ads Campaign Management API 5, you can build Campaigns with budgets, and create ad groups that include keywords, audience refinement criteria, and scheduling. You can implement your own keyword-bidding strategy in ad groups or Build a Campaign Keywords Strategy with the search match feature to automatically match your ad to relevant user searches in the App Store. Promote your campaigns to multiple countries or regions by creating ad variations in your App Store Custom Product Pages. Measure the effectiveness of your campaigns by generating campaign Reports and Impression Share Reports with meaningful metrics.

## Topics

### Essentials

- [Implementing OAuth for the Apple Ads API](apple_ads/implementing-oauth-for-the-apple-search-ads-api.md)
- [Calling the Apple Ads API](apple_ads/calling-the-apple-search-ads-api.md)
- [Using Apple Ads API Functionality](apple_ads/using-apple-search-ads-api-functionality.md)

### Apps

- [Search Apps](apple_ads/search-apps.md)
- [App Eligibility](apple_ads/app-eligibility.md)
- [App Details](apple_ads/app-details.md)

### Campaigns

- [Campaigns](apple_ads/campaigns.md)
- [Budget Orders](apple_ads/budget-orders.md)
- [Ad Groups](apple_ads/ad-groups.md)
- [Targeting Keywords and Negative Keywords](apple_ads/targeting-keywords-and-negative-keywords.md)
- [Search Geolocations](apple_ads/search-geolocations.md)

### Custom Product Page Ads

- [Ads](apple_ads/ads.md)
- [Ad Rejection Reasons](apple_ads/ad-rejection-reasons.md)
- [Creatives](apple_ads/creatives.md)
- [Custom Product Pages](apple_ads/custom-product-pages.md)

### Reports

- [Reports](apple_ads/reports.md)
- [Impression Share Reports](apple_ads/impression-share-reports.md)

### Changelog

- [Apple Ads Campaign Management API 5](apple_ads/apple-search-ads-campaign-management-api-5.md)
- [Apple Ads Campaign Management API 4](apple_ads/apple-search-ads-campaign-management-api-4.md)
- [Apple Ads Campaign Management API 3](apple_ads/apple-search-ads-campaign-management-api-3.md)
- [Apple Ads Campaign Management API 2](apple_ads/apple-search-ads-campaign-management-api-2.md)
- [Apple Ads Campaign Management API 1](apple_ads/apple-search-ads-campaign-management-api-1.md)

### Deprecated Endpoints and Objects

- [Creative Sets](apple_ads/creative-sets.md)