---
title: AppDownloaderCriteria
framework: Apple Ads
role: symbol
role_heading: Object
platforms: [search ads 2.0+]
path: apple_ads/appdownloadercriteria
---

# AppDownloaderCriteria

The defined targeted audience according to app downloads.

## Declaration

```data
object AppDownloaderCriteria
```

## Properties

excluded: The dimension to limit viewing of your ad to users who have not downloaded your app. {   "appDownloaders": {     "excluded": 654327167   } } included: The dimension to limit viewing of your ad to users who have downloaded your app. {   "appDownloaders": {     "included": 654327143     } }

## Discussion

Discussion To target all users, don’t include the AppDownloaderCriteria dimension in the request payload. Use the adamId of the app you’re promoting in your campaign as an included  or excluded value. You can obtain your app adamId through Get a Campaign, Get all Campaigns, or Search for iOS apps using the returnOwnedApps query.

## See Also

### Audience Refinement

- [TargetingDimensions](apple_ads/targetingdimensions.md)
- [AppCategoryCriteria](apple_ads/appcategorycriteria.md)
- [AdminAreaCriteria](apple_ads/adminareacriteria.md)
- [CountryCriteria](apple_ads/countrycriteria.md)
- [LocalityCriteria](apple_ads/localitycriteria.md)
- [AgeCriteria](apple_ads/agecriteria.md)
- [AgeRange](apple_ads/agerange.md)
- [DaypartCriteria](apple_ads/daypartcriteria.md)
- [DaypartDetail](apple_ads/daypartdetail.md)
- [DeviceClassCriteria](apple_ads/deviceclasscriteria.md)
- [GenderCriteria](apple_ads/gendercriteria.md)