Creative Sets

Creative Sets is deprecated.

Overview

Creative Sets are collections of app screenshots and app previews that you upload to App Store Connect. After setting up your app and assets in App Store Connect, you can create and link Creative Sets to ad groups through the API or through the Apple Ads UI.

Creative Sets enable you to test ad variations in ad groups and optimize for different keywords, devices, and display sizes.

Upload Assets to App Store Connect

Using ceatives in the Apple Ads Campaign Management API requires you to upload your app assets to App Store Connect. For the API to return asset data, you must meet two important requirements:

  • Your app needs a minimum number of assets. See the Asset object, MediaAppPreviewOrScreenshots, and MediaAppPreviewOrScreenshotsDetail for app asset descriptions.

  • The supported language for your campaign must be the same as the one for the App Store Connect territory of your app.

Create and Work with Creatives

After you upload your app assets to App Store Connect, use Get App Language, Device Sizes, and Asset Details to identify supported languages for your app and countries or regions. Then use Create Ad Group Creative Sets. You can reassign Creative Sets to another ad group using Assign Creative Sets to an Ad Group.

Additional features include:

  • Use Get App Preview Device Sizes to identify available assets for your app and language, grouped by device.

  • Use Find Ad Group Creative Sets, Get a Creative Set Ad Variation, and Find Creative Sets as necessary to locate Creative Sets and ad variations.

  • Use Update Creative Sets as necessary to make changes to your Creative Set names.

  • Change the Creative Set status. See Update Ad Group Creative Sets.

  • Use Delete Ad Group Creative Sets as necessary to remove Creative Sets from an ad group.

  • Measure campaign performance using metrics that return through Get Creative Set-Level Reports.