---
title: Creative
framework: Apple Ads
role: symbol
role_heading: Object
platforms: [search ads 4.0+]
path: apple_ads/creative
---

# Creative

The creative object.

## Declaration

```data
object Creative
```

## Properties

adamId: Your unique App Store app identifier. Use Get a Campaign or Get all Campaigns to obtain your adamId. This field is required in requests to Create a Creative. You can use the EQUALS and IN Selector Condition operators with Find Creatives. creationTime: The date and time of the creation of the Creative object. You can use the EQUALS, LESS_THAN, and GREATER_THAN Selector Condition operators with Find Creatives. id: The creativeId is a unique identifier for a creative. You can use the EQUALS and IN Selector Condition operators with Find Creatives. modificationTime: The date and time of the most recent modification of the object. You can use the EQUALS, LESS_THAN, and GREATER_THAN Selector Condition operators with Find Creatives. name: The name of a creative. This field is required in requests to Create a Creative. You can use the EQUALS and CONTAINS Selector Condition operators with Find Creatives. orgId: The identifier of the organization that owns a campaign. Your orgId is the same as your account in the Apple Search Ads UI. state: The system state of the creative. See CreativeState for value descriptions. stateReasons: The detailed explanation of the system state. See CreativeStateReason for value descriptions. type: The type of creative. This field is required in requests to Create a Creative. See CreativeType for value descriptions. You can use the EQUALS and IN Selector Condition operators with Find Creatives.

## Mentioned in

Apple Ads Campaign Management API 4

## See Also

### Creative Request and Response Objects

- [AppPreviewDevicesMappingResponse](apple_ads/apppreviewdevicesmappingresponse.md)
- [CreativeLocalization](apple_ads/creativelocalization.md)
- [CreativeLocalizationWithAssets](apple_ads/creativelocalizationwithassets.md)
- [CustomProductPageCreative](apple_ads/customproductpagecreative.md)
- [CreativeResponse](apple_ads/creativeresponse.md)
- [CreativeListResponse](apple_ads/creativelistresponse.md)
- [DefaultProductPageCreative](apple_ads/defaultproductpagecreative.md)
- [MediaAppAsset](apple_ads/mediaappasset.md)
- [MediaAppAssetsDetail](apple_ads/mediaappassetsdetail.md)